Testing of website usability reveals what is correct and incorrect in the page concept. Potential customers help us verify usability of the pages, and we find out how to increase their effectiveness.
3 reasons for testing:
- We find most of design and function faults
- Increase of website effectiveness and thereby increase of a number of orders
- A happy potential customer who will make orders
Are you sure that visitors of your pages find information that they came for? And do they find them quickly and easily?
Information architecture
Information architecture (abbreviated as IA) is dealing with sorting of information, their organization and appropriate description. The objective of information architecture is to facilitate search for relevant information by their proper organization, navigation and representation. The aim is to accomplish as effective arrangement of these data as possible and make it easier for the visitors to search and work with them.
What is solved by information architecture
- Issues of “How the user finds the information he searches for?”
- Solves information hierarchy (sometimes also called taxonomy)
- Solves description of individual pages (terminology), sections and chapters
- Suggests navigation elements and dynamic components of user interface
- Examines most used areas and elements of the website and “how to place them on the website”
- Seeks to make the website clear and usable for the user
- Solves organization of individual website elements
- Solves arrangement of information in text content of individual pages
- Solves usability of pages in respect of access through search engines
- Simplifies search for information within the website
- Suggests suitable navigation types and content comprehensibility
- Solves fulltext search and presentation of results
- Creates materials for design of page layout
How does testing work?
As programmers and graphic designers see the pages differently from internet visitors, we perform website usability analysis by using potential customers. They browse websites and answer questions regarding orientation, usability, and their impressions.
We can test already established web pages as well as templates for newly formed websites.
8 most frequent web page faults
- Wrong selection of navigation
- Menu not clear
- Graphic design far too strong compared to the website functions
- Page meaning not well understood
- Bad captions for services
- Inappropriate font styles and colors
- Wrong layout of elements
- Unclear structure of text and articles
Correct website usability is important for their effectiveness. If you have nice pages on which potential customers lose way and cannot find information needed, they leave them without any result and go order and shop elsewhere.
You will receive the analysis results in an electronic form. We will make suggestions how to alter existing and newly formed pages so that theirusability and effectiveness is as high as possible. We guarantee that by making the proposed changes not only the popularity of the pages, but also the number of orders will increase.
