If you have a large number of customers and an inadequately low amount of orders, the problem is most likely in the accessibility of your pages. In this area, the success of web pages depends on access possibilities from the point of view of handicapped users, and from the perspective of internet browsers and search engines.
Accessibility analysis in 3 points:
- Page analysis from the point of view of visually, hearing or otherwise handicapped users + recommendation for improvement
- Page testing in many internet browsers and list of faults + screenshots of the page appearance
- Analysis from the perspective of a search engine robot – how the pages are displayed and eventually what to retrieve
If the user accesses web pages that are displayed badly or not at all, or he has a problem reading the text, he soon leaves the pages and never comes back. This is accessibility.
Why have accessible web pages?
If you want your website to be accessible, you need to respect all visitors. Don’t forget that web pages are browsed also by visually, hearing or otherwise handicapped people. These potential customers can use voice readers or have problems with a badly selected font type or wrong color combination. Are your pages accessible for these users? Be considerate in the virtual world too.
Are your pages suitable also for less usual internet browsers (Firefox, Mozilla, Opera, Netscape, Safari, etc.)? Alternative browsers are currently used by more than a fifth of all users, and this number increases year after year. And maybe only due to faults in menu or navigation they cannot view your web pages.
In order for web pages to be effective, they need to correctly communicate with internetsearch engines and their robots. If the page is accessible, the search engines index it and list it in their search results. If the page contains mistakes, it might not be found by the search engines at all. The worst case is if the pages use disallowed techniques, for which they can be penalized by the search engines for ever. After that it is necessary to change a domain and create a new website.
Website accessibility analysishelps you to make your pages available to the general public, which will win new potential customers for you.
