Are you not sure that your website is designed well enough for guiding users in the right direction? Then you definitely need usability audit that can reveal biggest faults and basic deficiencies in the accessibility of your web pages. It defines if your pages lead the user to the required target and how they get to it. You find out how good is the layout of your pages, how clear is the navigation, if colors and fonts are well chosen and what is the overall friendliness and comprehensibility of your website. Even the smallest thing can play an important role.
What does usability mean exactly?
Usability means how easy it is to use your website and to reach the set target. Usability of web pages depends most if all on clarity and straightforward navigation of the pages, satisfaction of visitors, how they are able to orientate themselves there and move around, and if they find what they look for or what they are supposed to find. As a result, all these criteria have an impact on conversion or business effect of the website.
3 reasons to choose usability audit
- The audit detectsbasic website faults,
- and recommendscorrective actions.
- By implementing these recommendations the effectiveness of audited web pages will increase
Remember that a usable website must primarily have a clear structure and has to be comprehensible and intuitive. It is easy to use and has a straightforward navigation placed in usual areas. A usable website relates to its visitors. It doesn’t unnecessarily confuse them. In three seconds, a customer should understand what your business activity is, and in ten seconds he should find what he needs.
What is usability audit aimed at?
- Page layout and size
- Text structure
- Text content (in respect of stylistics and grammar)
- Links and navigation
- URL addresses
- Forms
- Ordering process
Usability auditincludes analysis of navigation, orientation, used colors and fonts, copywriting and not least the user friendliness and marketing aims.
Usability audit helps to turn visitors into customers
Be aware that during his first visit a user does not read your pages, he is more likely to browse through them. So, it is necessary for the navigation of your website to be highly intuitive. Every visitor must see the things he came for on the first sight. Otherwise he will just leave. Do not send your potential customers to your competition.
Ask us for a usability audit, and you will have mere visitors turned into your satisfied customers.
