Internet marketing administration is a service for owners of e-shops and internet projects focused on direct sales of products or services. It contains not only complex services in the area of search engine optimization, but also marketing management services. They include above all preparation and execution of marketing activities (loyalty programs, consumer contests, seasonal events, etc.). The objective of these activities is to build loyalty of your customers.
E-shop marketing includes the following services:
1. E-shop SEO
- Copywriting – continuous creation and editing of advertising copy
- Subsequent check of positions on search engines for keywords
- Continuous keywords analysis – creation and selection of keywords for PPC campaigns and web content
- Linkbuilding– catalogue registrations, backlinks bartering and purchasing, publication of professional articles, contributions to discussions. Backlinks build the website’s popularity on the internet.
2. E-shop marketing
- Marketing analysis of visit rate – measuring, analysis and recommendations
- Analysis of competition – competition monitoring, analysis of positions on search engines
- Creation of seasonal activities (Christmas and Easter events, ...)
- Creation of loyalty programs and events
- Creation of consumer contests
- User testing
- Usability testing
- A/B testing
- Building of alliances and partnerships
- Analysis of website effectiveness
3. Active brand building on the internet – writing press releases, creation of PR and professional articles and publishing them on the internet.
4. Search Engine Marketing (SEM) – management of contextual PPC advertising campaigns, reporting and monitoring
5. Advertising campaigns on professional servers and information portals – proposals, ideas and procedures how to address target customers on business websites
6. Reporting
- Reports of all services and alterations provided per calendar month.
- Statement of all costs.
We guarantee improvement of the website’s position in terms of keywords, and increasing visit rate, which is connected to a growth in orders. Value and popularity of the website and individual pages will increase and your company resources will be used more effectively. Last but not least, we will ensure cost savings. If your customers are satisfied, they will keep coming back to you.
