Internet marketing is an essential tool for internet business activities, for it isnot sufficient to only have a website or an e-shop, but it is necessary forcustomers to find it, make a purchase or do a required action. Many internet projects fail and close not due to the problems of the field itself, but because theirinternet marketing is not well managed.
How to reach the target through our internet marketing?
The first step is to design the whole project, build web pages or an e-shop with usability and accessibility features for a group of customers as large as possible, and determine suitable keywords. The process continues further by writing an attractive copy, search engine optimization, testing the completed work on users, administration of advertising campaigns on search engines and beyond, regular support by PR articles and last but not least there is monitoring and reporting. You will receive further ideas for your expansionfrom us. We will show you how your website/shop makes money, and how it could make money. We can calculate everything, so you will see a clear conceptand your dream target will be approached step by step.
According to the Internet Advertising Association (SPIR), the expenditures into national advertising in the Czech Republic in 2007 were over 2 billions CZK. If we include advertising from small providers and international entities, we will get an amount of 3 billions CZK. This rate increases every year.
A successful promotion is a tough task
A high-quality website and good internet marketing will ensure your visibility on the internet. However, the extent of visibility is what determines the number of incoming orders for your products and services. In most cases it is best to go through natural search engine optimization, but in some situations it is necessary to get visibleimmediately, or on a larger scale, for example when you launch a new website, introduce new services, or want to be a step ahead of your competition in a given moment. For these cases we recommend banner advertising, or a slightly more effective newer version called PPC advertising.
Our internet marketing services:
- Internet project analysis – We will prepare a plan for development of your project on the internet.
- Website analysis - We will examine whether everything is in order on your website or e-shop.
- Visit rate analysis – Assessment, analysis and recommendation for your website/e-shop.
- Website accessibility analysis – Is your website accessible for handicapped users?
- Website usability analysis – Is your website calling to action? Is a small amount of orders going through the website?
- Website user testing – We will find out behavior of real visitors on your website.
- Banner advertising – Massive advertising campaigns, image support.
- Copywriting – Creation of a commercially successful copy that sells.
- Search engine optimization – Deliver advertising to those who are searching for you.
- PPC campaigns – Administration of advertising campaigns on search engines, where each clickthrough is paid for.
- Registration to catalogues – Will support your image, visit rate and SEO.
- Internet marketing administration – A “turn-key” complete solution of this issue.
